CreativeOndemandD takes home Hispanic win at Mercury Awards.

The architects of the best Radio commercials were honored with a total of over $170,000 in cash prizes during the 16th annual Radio-Mercury Awards ceremony, held at Cipriani Midtown in New York City. Presented annually by the Radio Creative Fund (RCF) on behalf of the Radio industry, the Radio-Mercury Awards encourage, recognize, and reward excellence in Radio creative.

A total of sixteen winners received a Radio-Mercury Award trophy along with their cash award. Five thousand dollars was awarded to each of nine winners from the General Category and to one winner from each of the following categories: Spanish-Language, 30-Second, Radio Station-Produced, and the new Urban Category, which debuted in this year’s competition.

In addition, a $2,500 award was presented for the best Public Service Announcement in the form of a donation to the winner’s charity of choice. A $2,500 Radio-Mercury Student Award was given to the winning educational institution.

The Spanish-Language Category win went to first time winner CreativeOndemandD for a spot created for Regions Bank.