Spanish-Language Home Shopping Channel in the United States and Puerto Rico.

Coinciding with the luckiest day of the century, 7/7/7, is the launch of an original offering in programming and production, Shop Latino TV, the only Spanish-language shopping channel focused on the Latino communities in the United States and Puerto Rico.

Shop Latino TV is the result of a strategic partnership between Grupo Innova, a television sales leader in Mexico and Latin America, and Home Shopping Hispano of the United States, joining forces to take part in a business that generates over $7 billion in annual sales for its main competitors, QVC and HSN. Shop Latino TV is ready to take a big piece of the pie, serving the proven growing Latino population and their particular needs.

According to Shop Latino TV COO Ciro Espinosa, “given the current pace of life and in the ongoing quest for balance between life and work, Latino consumers have to find new ways to shop faster, conveniently and safely. Shop Latino TV offers the best value and the support of leading brands identified with the Latino needs. Made by Latinos for Latinos we strive to position ourselves in the market not as a mere shopping channel, but rather as a gigantic store that offers every home an immense variety of top-quality products at truly attractive prices. To do this, we have a distribution platform strategically located in Los Angeles, Miami, and Puerto Rico, in order to consolidate product deliveries as quickly as possible. Shop Latino TV, developed a proprietary order processing system, allowing capability of 450 initial points of call reception to provide the personalized first class service our customers deserve in both English and Spanish.”

Human resources are a key element of creating this channel that combines the entrepreneurial spirit with unique experience in understanding the heterogeneous Latin market. This is why it has attracted many of the most noted and experienced professionals in the television sales and direct marketing industries, along with recognized “celebrity-hosts” including, Bárbara Mosquera, Daniel Díaz Alejo, Aleen Santana, to name a few, all former hosts on Home Shopping Español, owned by HSN.

The new channel will be broadcasting from a state of the art studio in Miami, also home to the executive and Network offices, as well as one of the East Coast distribution centers. Shop Latino TV offers programming 24/7, 365 days a year, with an original format in which audience participation goes beyond simple purchases: a powerful variety of strategies have been designed to benefit not only the consumer, but also to give back to their community in different positive ways.

For enhanced coverage and transmission, Shop Latino TV entered into an agreement with Intelsat which provide complete hybrid transmission services, via Intelsat’s fiber network to Intelsat’s teleport in Ellenwood, Ga. From there, Shop Latino’s signal will be up linked to Intelsat’s Galaxy 13 satellite, providing access to thousands of cable head ends and affiliate TV stations throughout United States and Puerto Rico.