The Telemundo ‘Power Pod’.

Telemundo announced it will reformat its prime-time advertising breaks to introduce its commercial innovation, the Power Pod, which will make the first commercial break in every prime-time show just 60 seconds in length. First announced during Telemundo’s Upfront presentation on May 15th, the Power Pod will be made available to Telemundo’s advertisers starting fall 2007 and will also be offered on the network’s cable outlet mun2, for advertisers looking to target the younger, bilingual Hispanic.

“Our Power Pod is an option for our advertising partners that are looking for a new way to get their message across to consumers in a less cluttered, more effective environment,” said Steve Mandala, Senior Vice President of Sales, Marketing and Distribution for Telemundo and NBC Universal Networks. “We are always looking for new, creative offerings for our advertising partners to engage their consumers in as many different ways as possible.”

The Power Pod is the latest addition to Telemundo’s roster of marketing solutions for advertisers, who currently are offered branded entertainment and unique sponsorship opportunities on Telemundo’s originally created programming content.