Telemundo highest May NTI performance.

Telemundo announced audience results for the May to-date NTI survey. The network achieved an outstanding 19% growth (572,000 VS. 480,000) among Adults 18-49 and gained 26% more A18-34 (321,000 VS. 255,000); both demos demonstrated a stronger appeal among females. Telemundo averaged over one million P2 plus viewers for Monday-Sunday prime, exceeding last May’s delivery by 19%.

In weekend prime time (Sat-Sun 7-11pm), Telemundo attained its highest May NTI delivery for A18-49 and A18-34, surpassing the prior year by 64% in A18-49 (496,000 vs. 302,000) and by 81% in A18-34 (323,000 vs. 178,000). Among total viewers (P2 plus), weekend prime scored a 50% growth (745,000 vs. 497,000) compared to the same month a year ago.

Source: Nielsen Media Research NTI, Live&SD, 5/1/06-5/28/06 vs. 4/30/07-5/20/07

PROGRAM HIGHLIGHTS

Telemundo kicked off the sweep with great fanfare, showcasing Premios Billboard –watched by over one million A18-49 (1,081,000). The red carpet special Alfombra Billboard averaged 832,000 A18-49, increasing 21% over last year.

Dame Chocolate has fortified the M-F 7-8P time period: plus 15% in A18-49 (imps) and plus 34% in A18-34 (imps) vs. last May, exhibiting a high composition (60% plus ) of female A18-49 and A18-34 viewers. Dame Chocolate claimed the #1 spot in New York with a 31% lead over Univision in A18-49 rating. In Miami, Dame Chocolate won the 7P time slot by a landslide in HH rating!

Compared to last May, Marina increased the M-F 8-9PM hour by 12% in A18-49 (543,000 vs. 606,000) and 2% in A18-34 (293,000 vs. 299,000).

The M-F 9-10P hour has escalated with Zorro: plus 26% in A18-49 (498,000 vs. 627,000) and plus 34% in A18-34 (260,000 vs. 348,000) year-to-year.

Cinemundo del Sabado distinguished itself with impressive growth: plus 67% in A18-49 (351,000 vs. 587,000) and plus 64% in A18-34 (217,0000 vs. 356,000) vs. its May’06 average. Cinemundo del Sabado (Sat/9-11PM) delivered more M18-34 (224,000) than CBS’ Crimetime Saturday – 9PM (194,000). In addition, Telemundo’s Cine Nuestro (Sat/7-9PM) topped CBS’ Crimetime Saturday-8PM in M18-34 (191,000 vs. 181,000).

The Sunday 9-11PM franchise has been strengthened by Cine Millonario: plus 43% in A18-49 (389,000 vs. 555,000) and plus 71% in A18-34 (219,0000 vs. 374,000) vs a year ago. With a median age of 28.8 years, Cine Millonario had the youngest movie viewing audience compared to movie franchises on the other broadcast networks. Impressive audience returns in the key local markets: LA = plus 18%; Chicago = plus 45% vs. last May.

Source: Nielsen Media Research NTI, Live & SD; NSI, 4/27/06-5/24/06 vs. 4/26/07-5/23/07.