Prime Access Inc. wins Best Multicultural Advertising Award @ PhAME.

Prime Access Inc. received the First Place award for Best Multicultural Advertising at the 9th Annual Pharmaceutical Advertising and Marketing Excellence Awards (PhAME) for its Spanish-language campaign entitled “Tell Someone/Cuéntale a Alguien.” The campaign, which includes a 60-second television spot airing on Spanish-language TV networks, has raised awareness among Hispanic women about the Human Papillomavirus (HPV) and its link to cervical cancer.

Prime Access created a multi-channel campaign that includes the groundbreaking TV spot, a national print campaign, community outreach and patient education brochures, which are distributed at physician offices nationwide. The PhAME Awards ceremony took place on May 3rd at the Guggenheim Museum in New York City.

The Pharmaceutical Advertising and Marketing Excellence Awards (PhAME) are the first and most comprehensive awards ceremony focusing on pharmaceutical consumer marketing and communications. It recognizes outstanding achievement in creativity and strategic innovation in generating results for pharmaceutical marketers. Entries are judged based on the creativity and breakthrough execution of the marketing strategy as well as their results in achieving strategy objectives.

To view commercial CLICK on link http://www.primeaccess.net/AgencyWork/AgencyVideo.html>