Upfront 2007 – 2008: Telemundo.

Telemundo revealed its 2007-2008 original programming slate at its Upfront presentation held at New York City’s Radio City Music Hall. The Upfront presentation was hosted by Don Browne, President, Telemundo and Steve Mandala, Senior Vice President, Sales and Marketing & Distribution, Telemundo and NBC Universal Networks.

Telemundo is strongly committed to the network’s original programming strategy and its promise of providing the highest quality productions relevant to the U.S. Hispanic audience. By continuing in its pledge to viewers and advertisers alike, Telemundo positions itself as a marquee marketing partner for advertisers, offering premiere, innovative branded entertainment solutions.

“In an industry where change is constant and U.S. Hispanics are evolving in the way they consume information and entertainment, Telemundo is ahead of the curve with its original production model. By creating, producing, and owning our content, Telemundo is well positioned to serve our viewers across multiple platforms and provide our advertisers with a unique sales proposition,” said Browne. “In just four years, Telemundo has single-handedly created an entire industry for the future while generating countless opportunities for a Hispanic creative community.”

In stride with the network’s unwavering commitment to develop talent, Telemundo executives announced an extension of bi-coastal educational program “Taller Telemundo: Escritores,” designed to train the next generation of telenovela writers. The new educational initiative “Taller Telemundo: Actores,” will create the stars of the future by offering aspiring young actors a chance to cultivate their acting skills under the direction of Academy Award and Golden Globe winner, Adriana Barraza.

“We are completely focused on delivering marketing, commercial and programming innovations to the growing Spanish TV marketplace,” added Mandala. “Telemundo has long enjoyed a reputation for meeting clients marketing needs and we are redoubling our efforts to create unique marketing solutions for our clients’ needs.”

This Upfront, Telemundo’s partners are offered a variety of 360º multi-screen marketing solutions, giving advertisers access to a wide variety of outlets through which to reach their consumers in the U.S. and abroad. As the network continues to institute key deals in branded entertainment opportunities and emerging technologies, advertisers are able to tap into these resources to extend their branding presence, positioning the network not only as a broadcaster, but as a marketing partner.

Telemundo presented 360º multi-screen marketing opportunities including: “Back 2 School,” “Chivas de Guadalajara,” “12 Corazones: Rumbo al Altar,” and “Idolos de Juventud.” The innovative campaigns integrate on-air and online properties, having components on Telemundo, Yahoo!Telemundo, mun2 and holamun2.com in varying combinations. The campaigns also provide broader sponsorship opportunities, including mobile, retail/in-store, polling, sweepstakes/contests, and events.

“Telemundo’s 2007-2008 season delivers exciting, relevant and diverse programming options across proven genres and all dayparts,” said Carlos Bardasano, Executive Vice President of Entertainment, Telemundo. “We are thrilled to continue to be at the forefront of television innovation providing unique programming breakthroughs, like no one else can.”

NEW 2007-2008 PROGRAMMING ON TELEMUNDO:

Monday-Friday PRIMETIME

NOVELAS

Telemundo’s 2007-2008 season promises more high-quality, original novelas for Hispanics.

Written by Eric Vonn (Tierra de Pasiones), Telemundo brings an urban melodrama with an intricate web of stories revolving around love, marriage, parenthood, treason, friendship and passion in “El Otro Lado del Amor” (The Other Side of Love); starring Lorena Rojas (El Cuerpo del Deseo), Mauricio Islas (Los Plateados) and Aylin Mujica (Marina). Destiny has put two lost souls face to face at the worst possible moment of their lives and in one glace, their souls recognized each other. “El Otro Lado del Amor” is a modern, urban version of Romeo and Juliet, where love finds its way despite the obstacles found on the road.

A moving melodrama about the great passion between a man and a woman and the man who comes between them, Telemundo presents “La Traicion” (The Betrayal); starring Mario Cimarro (El Cuerpo del Deseo), Sandra Echeverria (Marina) and Gabriel Porras (Prisionera). A handsome, somewhat eccentric and enigmatic young man known around town for his seductive powers over women is marked by tragedy as he suffers from an incurable condition. This young man meets a beautiful aristocratic girl with whom he experiences an unexpected jolt of passion that bonds them together. Their love soon becomes the talk of the town and as he gets ready to marry the love of his life, tragedy strikes once again. Will he find happiness ever again?

This season, Telemundo proudly presents “Doña Bárbara,” based on a novel that is considered one of Latin America’s literary classics; starring Gabriela Spanic (Tierra de Pasiones/Prisionera) and Christian Meier (Zorro: la Espada y la Rosa/La Tormenta). “Doña Bárbara” tells the story of a courageous and strong-willed woman who is hardened by her troubled past and must confront her own deep-seeded vulnerabilities in face of an impossible love.

Telemundo brings an enchanting magical story about four very unique women that were sisters in a past life in “Las Brujas de South Beach” (The Witches of South Beach); starring Natalia Streignard (La Tormenta), Ana Lucia Dominguez, Jullye Giliberti and Catherine Siachoque (Tierra de Pasiones). These women’s lives are reunited in modern day South Beach and must come together to solve the mysteries of love and death that were left unanswered. As they put their differences aside, they join forces to vanquish evil forces that once tormented their 12th century existence in Spain.

In “Idolos de Juventud,” (Youth Idols) a popular music producer launches the careers of Mexico’s greatest voices, among them his wife. Their marriage is not a happy one, largely due to the sizes of their egos, leaving no place for love. After discovering that his wife is no longer the star she used to be, he must create a new star by producing a reality show to find the next big voice. He discovers two stars that develop a love connection when they share a magical moment on stage.

LATE NIGHT

Telemundo reignites late night with its weekly one-hour program “Mas Vale Tarde,” hosted by the irreverent and witty, Alex Cambert. Produced from Telemundo’s brand new broadcast facility at Universal Studios City Walk Hollywood, “Mas Vale Tarde” features fun celebrity interviews, humorous sketches, the latest in entertainment and the coolest Latino trends. The show creates a platform for top A-list stars from general and Spanish-language markets to reach Hispanic viewers.

NEWS

Hosted by Candela Ferro, “Al Rojo Vivo Fin de Semana con Candela Ferro” is the half-hour weekend edition of its weekday counterpart “Al Rojo Vivo con Maria Celeste.” The weekend edition of Telemundo’s news magazine show explores a wide variety of topics including daily news, immigration, health, sports, entertainment and consumer information. Candela Ferro is one of the most popular and admired personalities on Spanish-language television and has hosted Telemundo’s highest-rated specials.

“Enfoque,” Telemundo’s version of NBC’s “Meet the Press,” is hosted by veteran news personality Jose Diaz-Balart. The half-hour show presents provocative interviews with leaders in the Hispanic community, as well as relevant and controversial subjects that affect the Hispanics in this country and across the world.

In the fourth quarter, Telemundo Noticias will launch a company wide, news-driven campaign to promote voter registration among U.S. Hispanics. This campaign will combine on and off-air elements across the network, stations and digital platforms, to educated and encourage the Hispanic community to participate in the 2008 Presidential elections. Telemundo Noticias will continue with its aggressive coverage of the immigration issues in the second year of “Encrucijada Migratoria,” as well as providing full-coverage of the upcoming Presidential debates and the Democratic and Republican conventions.

SPORTS

The tradition continues on Telemundo with “Rumbo al Mundial,” the official home of the Mexican National Soccer Team. The network prepares for another action packed season full of drama and emotion as “El Tri,” now under the guidance of legendary soccer star Hugo Sanchez, looks to consolidate its standing as one of the world’s best national squads en route to its next World Cup. Hispanics love the Mexican National Team and they can only find it on Telemundo.

Telemundo introduces its newest high-profile soccer property to an already booming sports empire, “Chivas de Guadalajara.” Chivas plays in the competitive first division of Mexico, and is the most popular team in Mexico. Boasting a rich history of over a century and 11 league championships, Chivas is the only football club in Mexico that distinguishes itself by only allowing Mexican born players in its ranks, making them the “other” Mexican National Team.

In 2008, Telemundo takes viewers on an eastern voyage to Beijing as the Official Hispanic Broadcaster of the Summer Olympic Games with “Juegos Olímpicos Beijing 2008.” The games of the 29th Olympiad will introduce the world to the China of the 21st Century, and Telemundo will be on-hand providing non-stop coverage from every angle. Coverage will be unprecedented and will bring the complete Olympics home, with 28 events, on 17 days, beginning on 8/8/08. Led by “Mr. Goool,” Andrés Cantor, the pride and talent of U.S. Hispanic athletes is the focus of Telemundo’s Olympic coverage.

In addition, Telemundo presents, “Balón de Oro.” This awards special is the premiere sports show in Mexico, recognizing the best Mexican League soccer players at each position on the field based on their performance throughout the year. Other awards include, Coach of the Year, Team of the Year, and Player of the Year. This year the event takes place on Monday, August 6th at the Centro Banamex, Mexico City. Winners are selected by coaches, team captains, club presidents and the national press.

Telemundo’s late night option “Titulares y Más” is back for much more. Building on its success, “Titulares y Más” introduces two new editions on Mondays and Tuesdays, with the popular Thursday edition moving to Wednesday nights. The show combines the best sports highlights, news and interviews, with the best from the world of music and entertainment. Hosted by veteran sportscaster Alejandro Blanco, ex-Olympian Edgar López, and Karim Mendiburu, “Titulares y Más” offers in-depth personal, laid back interviews with the most newsworthy athletes and coaches, as well as movie stars, actors and singers who have a sports story to tell.

WEEKEND

Telemundo continues to bring blockbuster Hollywood movies from major movie studios in its Sunday night movie showcase, “Cine Millonario”; as well as top Latin American and international movie favorites in “Cine Nuestro” in primetime on Saturdays.

Telemundo takes the dating game to the next level with “12 Corazones: Rumbo al Altar,” a one-hour, weekend spin-off of the network’s wildly popular weekday daytime property “12 Corazones.” Hosted by the sensational Penelope Menchaca, the show features 12 engaged partners (6 couples) competing for weekly prizes to jump-start their lives together and a chance to win the grand prize of a dream wedding.

SPECIALS

Along with its returning hit specials, this season, Telemundo is proud to present a variety of new music specials headlined by Latin music’s biggest and hottest names in pop, urban and Mexican regional music.

From the producers of Telemundo’s very successful “Billboard Latin Music Awards,” comes “Concierto De Las Estrellas,” a series of fantastic concert specials. The series will premiere with international pop sensation, Ricky Martin in a concert from his native San Juan, Puerto Rico as he closes his “Black and White” World Tour.

“Concierto Universal” features some of Universal Music’s biggest stars including Paulina Rubio, David Bisbal, Cristian Castro and Luis Fonsi in a two-hour, one-of-a-kind musical concert extravaganza taped in Universal Studios. “Los Reyes del Reggaeton” treats viewers to a mega “street” concert headlined by the top names in the hottest genre in Latin music, reggaeton. Mexican regional music takes the spotlight in “Concierto a Caballo,” a unique musical concert starring some of the top “charreria” and “jaripeo” (Mexican-style rodeos) artists.

In addition to music specials, Telemundo will celebrate two important dates in the U.S. Hispanic calendar: Mexican Independance Day with “Viva Mexico El Grito,” and New Year’s with “Fiesta de Ano Nuevo,” a live special featuring top Latin acts that will entertain viewers as they receive the New Year.