Luis Jimenez learning a lesson in Radio Broadcasting … golpe a golpe!

Luis Jimenez previously the anchor morning man on Spanish Broadcasting System (SBS) WSKQ-FM ‘El Vacilon de la Mañana’, is learning a new lesson in his career in radio broadcasting in the US Hispanic Market.

Having had previously the ability to work with less restriction at his post at SBS in New York. His new employer Univision Radio is giving him a few lessons in radio broadcasting etiquette and responsibility.

He has been suspended for 30 days on-air for an on-air stunt parody regarding the Gay & Lesbian Community, comments that probably would not have cost him being off the air at SBS in New York. Maybe just a reprimand.

Any comments that offend any race, religion or sexual orientation are acceptable.

Univision Radio works under a totally different set of guidelines and procedures. Shock-jockeying is not one of them.

Luis Jimenez the $5 million dollar man in Hispanic radio broadcasting today, found him self a couple of dollars short. If he does not modify his on-air remarks, he might be looking for a job back at SBS asking for pennies on the dollar.

Many radio broadcasting insiders questioned the move for Jimenez, since he will be out of New York for over a year and he is an un-proven entity for attracting non-Caribbean Hispanics to his shows. Many questioned his longevity at Univision Radio.

If he keeps it up, he better hope that Hispanics gravitate to satellite radio so he can join the other shock-jocks.

Broadcasters are becoming less tolerant of their ranting on-air staffers.

Veremos.