Qwest announces partnerships with Claudia Molina and Jose Valverde.

Qwest Communications International Inc. announced new partnership agreements with popular Latin TV personality Claudia Molina and Major League Baseball player Jose Valverde. Molina and Valverde will serve as spokespersons for Qwest as part of ongoing efforts to showcase Qwest’s longstanding commitment to the Hispanic community.

In association with Qwest, Molina and Valverde will make appearances at cultural events in Phoenix, Tucson and Denver, as well represent Qwest in various media campaigns.

“Qwest is thrilled to have Claudia Molina and Jose Valverde help us illustrate our dedication to serving diverse communities,” said Hector Placencia, director of multicultural marketing at Qwest. “Each of these talented individuals has true charisma and strongly resonates with Hispanic customers.”

Molina currently appears as a presenter on Univision’s program, “Sabado Gigante,” and has been a host and reporter on Univision’s popular sports program, “Republica Deportiva.” She has also made appearances on additional programs airing on Univision, Telefutura local television and radio shows in the United States, Colombia, Costa Rica and Mexico.

Valverde, a popular player who is nicknamed “Papa Grande,” is a pitcher for the Arizona Diamondbacks.

The sponsorship announcements closely follow the launch of Qwest’s new Spanish-language TV advertisements airing in communities in Arizona, Colorado, New Mexico, Minnesota, Utah, Oregon and Washington. Throughout the company’s local-service region, Qwest provides the Espiritu de Servicio (Spirit of Service) to Hispanic customers. Qwest has created several products tailored to the Hispanic market, such as Qwest Plan Latino, a long-distance calling plan with reduced rates to Mexico and Latin American countries.