Discovery en Español launches on Azteca America.
March 30, 2007
Discovery Networks U.S. Hispanic Group announced the launch of a one-hour Discovery en Español branded programming block on Azteca America. The block premiered Sunday, April 22 and is scheduled to air weekly at 10 PM ET/PT.
“The agreement is a win-win situation, offering our growing audience and distribution network the best of Discovery en Español,” said Adrian Steckel, CEO of Azteca America. “This is yet another example of how we are tailoring our programming grids with programming specifically geared toward U.S. Hispanic audiences.”
Azteca America has also licensed programming from Discovery Kids en Español which will air Saturday and Sunday mornings from 6:30 – 8:30 AM. The range of programs from Discovery’s library of high quality and educational content for U.S. Hispanic children includes TUTENSTEIN, KENNY EL TIBURÓN, DARCY INDOMABLE, and A TODA PRUEBA.
“Discovery Kids is true children’s programming, with the educational and family values that Discovery Networks and Azteca America share,” added Luis J. Echarte, Chairman of Azteca America.
