Burger King fires amps to find the next Latino Musical Sensation.

Burger King Corporation (BKC) presents what’s hot and what’s new in Latino music through the Tu Ciudad, Tu Música talent showcase, which will provide aspiring musicians with the opportunity to be named the best local band in 10 U.S. cities.

The Tu Ciudad, Tu Música talent showcase promotion will showcase popular local bands. Ten bands in each market will be pre-selected to battle it out onstage for a chance to win prize packages which include $2,500 in cash and the opportunity to get their music on area radio stations.

The talent showcase will launch in McAllen and will include stops in Dallas, Phoenix, Fresno, Houston, San Francisco, Chicago, New York, Los Angeles and Miami. A panel of local judges will determine winners of each competition. Selection criteria will be based on each band’s live performance, musical talent and crowd cheers.

“Burger King Corporation recognizes the importance of supporting rising talent in local communities,” said Alexandra Galindez, Director for Multi-Cultural Marketing. “This year, BKC embraces the diversity within Latin cultures by providing a platform for Latino music’s newest stars.”

The Tu Ciudad, Tu Música tour organizers invite music enthusiasts to attend the free local concerts to support their favorite musicians. Fans can also win one of several prize packages by participating in a national sweepstakes sponsored by Telemundo Network Group. The grand prize is a trip for two to attend the final Tu Ciudad, Tu Música concert in Miami.