Alloy Media – Marketing announces ‘Alloy Access’

Alloy Media – Marketing announced it has merged its dedicated multicultural media services and placement division, American Multicultural Marketing, with strategic marketing and promotional services arm, AMP Urban, to form Alloy Access a full service company specializing in developing lifestyle relevant strategies and media outreach that appeal to the passions, interests and attitudes that drive the purchase decisions of the rising Hispanic, African American and Urban consumer segments. Offering a wide range of proprietary services including consumer insights, strategic planning, experiential programming and media buying, research and placement services,

“The multicultural landscape is exploding, responsible for one quarter of the nation’s total spending power. More than ever, marketers are wising up to the tremendous opportunities these consumers represent and recognizing the importance of direct efforts to capture their loyalty”, commented Tru Pettigrew, President, Alloy Access. “AMM and AMP Urban bring strong legacy and expertise to Alloy Access. Combining our unique assets and services all under one roof, we’re certain our clients will benefit through our joined forces and we’re eager for the new opportunities.”