Lápiz Wins H&R Block Account.

Chicago advertising agency Lápiz has been selected by H&R Block as the agency of record for the U.S. Latino market, responsible for executing targeted communication across television, radio, OOH, web and other related efforts.

“What Lápiz was able to bring to the H&R Block brand went beyond just a solid understanding of our business and a fresh perspective in both strategy and creative development,” said Kathy Collins, Vice President, Marketing Communications & Brand Management for H&R Block. “With all the attention being generated by the Latino tax market, they were able to provide a clear vision of where our business needs to be. Quite simply, they nailed it.”

Dolores Kunda, President and CEO of Lápiz added: “Filing taxes is a big deal to the Latino consumer and Lápiz is honored to be partnering with the foremost name in tax services. We are eager to take on the challenge of strengthening H&R Block’s leadership stance as the tax solution for the Latino community.”