LAT TV expands from 5 Stations in Texas & Arizona to 22 other cities.

LatinAmerica Broadcasting Inc. a general entertainment Spanish language broadcaster located in Houston, Texas, announced it has entered into an affiliate agreement with Equity Media Holdings, Corporation, headquartered in Little Rock, to launch its content in 22 additional markets increasing its geographic coverage across the U.S. This move brings LAT TV closer to its goal of becoming a full broadcast network reaching 70% of the Nielsen DMA coverage within the next two years.

LAT TV debuted on May 19, 2006 in Houston (KCVH-30), Dallas/Fort Worth (KJJM-34), Phoenix (KVPA-42), Austin (KVAT-17) and San Antonio (KISA-40) — four of which are in the top ten Hispanic designated market areas (DMA) — serving 5.2 million Hispanics and 17.4 percent of the U.S. Latino population ages 18-49.

On May 30th, LAT TV launch cities include Atlanta, Las Vegas, Salt Lake City, Denver, Seattle and Portland as well as certain parts of California and Florida.

“Three years ago we set out to build a new Hispanic network knowing that we would need to partner with groups like Equity Media Holdings,” says Rocky Springstead CEO and President. “We are pleased to be doing business with a group that will assist us with the growth of our network as we extend our brand across the country.”

The company has successfully gained cable carriage in three of its markets — San Antonio and Austin on Grande Communications and in Phoenix on Qwest Communications — and plans to be on cable in all five of the original markets by summer 2007.

The Company is developing marketing and sales campaigns with cable and satellite operators that build local subscriptions and viewers in the process. “Our business model is built upon increasing viewers’ mind share through their association with LAT TV(TM) creating a very pleasant and enjoyable experience,” states Springstead.