Univision KUVE-TV #1 in Tucson A18-34 February 2007 Sweeps.
March 2, 2007
Univision KUVE 38/46 is #1 in Total Week among Adults 18-34, up +27% in ratings from November 2006, according to Nielsen Station Index. KUVE scored more Adult 18-34 viewers in Total Week than CBS, ABC, FOX, NBC, My Network TV, CW, and Telemundo.
The February 7th, 2007, USA vs. Mexico soccer match was the highest rated sporting event on KUVE in the February 2007 Sweeps, scoring a 7.8 rating among Adults 18-34, 5.5 rating among Adults 18-49, 3.1 among Adults 25-54, and 3.6 rating for Persons 2+. The pre-show was the highest rated program for Univision KUVE during the February 2007 sweeps among Adults 18-34 (9.7 rating), Adults 18-49 (6.5 rating), and all Persons 2+ (4.0 rating).
Tucson’s Adult 18-34 and 18-49 viewers have earned KUVE a top 4 position in Prime every night of the week. In fact, the February 2007 ratings book is KUVE’s highest prime book in the past 2 years among Adults 18-34. KUVE climbed to the top and was the #1 network in Prime on Friday (3.6 rating) and Saturday (3.2 rating) among Adults 18-34.
