Moen Multicultural campaign focuses on ‘My World’.

“Moen. Buy it for Looks. Buy it For Life.” meless style that fits effortlessly into everyday life matched with enduring quality has made Moen the consistent North American market share leader in faucets and shower products. These values underscore the 2007 “My World” campaign breaking in April, created jointly by MARC USA and MARCA Hispanic.

“This year’s evolution of the ‘M’ campaign takes a more personal tone, speaking in the voice of the consumer,” explains Maureen Wenmoth, Moen VP Marketing Services and Brand Development. “The creative captures real human moments and shows how Moen products are a part of those experiences. They’re designed for the way people really live.”

In the new TV spot (:15 and :30 versions in both English and Spanish), the Moen shower creates an ideal moment in an otherwise hectic day—the chance to revive from the stress of the everyday world. The new print ads, showcasing several different kitchen and bath products, echo the “My World” theme and reinforce the message that Moen’s beautifully designed faucets fit your world and your unique style.

Wenmoth continues, “The iconic Moen ‘M’ remains a key visual element, outlining the featured product….each with real world beauty.”

The campaign, created to have global, multi-cultural appeal, covers U.S. general and Hispanic markets, Canada and Latin America. “Our overall media strategy focuses on consumers in the market for home décor ideas whether for new construction, remodeling or faucet replacement,” Wenmoth adds.

General market TV buys include both broadcast and cable. Spanish language TV will also run in the U.S. on Hispanic networks. Print will run in English, French and Spanish in shelter and lifestyle titles throughout North and Central America.