Jarritos frozen beverage product line.

YoCream International, Inc. has signed an exclusive agreement with Novamex to manufacture and sell frozen beverages under the Jarritos brand in the United States.

“Our initial tests with select customers have been very successful,” stated Tyler Bargas, Director of Sales. “The strength of the Jarritos brand brings immediate acceptance to the product because consumers know what to expect and our flavor profiles are on target.” Jarritos is the number one Mexican soft drink brand in the U.S. Its superior, authentic
fruit flavor and powerful brand equity create strong consumer loyalty.

“YoCream is delighted to introduce Jarritos as a frozen beverage to the growing Hispanic community here in the U.S.,” continued Bargas. Approximately 26 million of the 40 million Latinos in the U.S. are of Mexican ancestry. “Frozen beverages appeal to younger generations and Jarritos Frozen Beverage fits the fun, social and family identities of the brand,” Bargas stated.