Nielsen launches Place-Value analysis tool.

The Nielsen Company announced the launch of its new web-based software tool Place-Values, which allows users to quickly determine the past performance of product placements and evaluate new placement opportunities. Place-Values delivers performance indicators on brand recognition, attitude towards a brand and purchase interest.

Place-Values allows clients to test multiple placement configurations for their brand in a variety of programming environments. This includes determining to what extent the addition of a verbal mention for their brand might add to the placement’s performance and what the effect might be if their brand were placed on a show with greater audience loyalty.

Place-Values leverages the findings from Nielsen’s landmark Product Placement Valuation Study, which consisted of more than 10,000 individuals participating in the screening of 50 programs across Broadcast and Cable television, during which product placements and commercials were featured for nearly 200 consumer brands.

“We’re thrilled with the positive feedback we’ve received on the strength of our research in the valuation study and we’re pleased to build on this foundation with a tool that allows our clients to evaluate in detail the performance of their product placements both past and future,” said Annie Touliatos, Director of Product Development and Marketing for The Nielsen Company.