KWHY-TV partners with L.A. Galaxy.
February 26, 2007
KWHY and the Los Angeles Galaxy have reached an agreement to continue as the Spanish language television home of the Galaxy, the club and the station announced today. As part of the agreement KWHY will continue to air “Galaxy Deportivo” the club’s official Spanish language, weekly, half-hour show focused on team news and profiles. “Galaxy Deportivo” premiered its 2007 season on Saturday, March 24 at 3:30 p.m.
“Our partnership with the L.A. Galaxy demonstrates our commitment to give our viewers unparalleled coverage for one of the most beloved sports within the Hispanic community, particularly for this year, as it marks the debut of world-renowned soccer player David Beckham,” said Araceli De Leon, General Manager at KWHY.
“Galaxy Deportivo has set the bar for Spanish language sports programming in Los Angeles,” said Los Angeles Galaxy President and General Manager Alexi Lalas. “We look forward to many more years with KWHY in the Galaxy family, as we work together to provide our Hispanic Galaxy fans with quality Galaxy coverage.”
The 2007 MLS campaign will mark KWHY’s fourth year as the club’s official regional Spanish language media partner. The new deal will feature a re-vamped “Galaxy Deportivo” that will provide soccer fans with more extensive coverage of a historic 2007 Galaxy season. In addition, the show will continue its signature coverage of Galaxy players and fans in the Hispanic community.
“Galaxy Deportivo” will once again count on Elmer Polanco and Alejandro Navarro as hosts of the weekly half-hour show. Polanco is familiar with Galaxy fans, as he has done extensive work covering the team for various media outlets in the Los Angeles market, including at times serving as the voice and face for all Galaxy broadcasts on the station. Polanco will once again be joined by Alejandro Navarro, for what will be his second full season as a host and producer. A long time Galaxy fan, Navarro joined the “Galaxy Deportivo” team in 2006, after a number of years of covering sports in Los Angeles for other local Spanish language television stations.
