Youth-Oriented ‘Mature Market’ wields $1.6T in Spending Power.

With the cliché of a rocking chair, two cats, and a flickering light bulb giving way to images of yoga mats, tennis partners, and large-button cell phones, today’s youth-oriented “mature market” is a far cry from the “senior citizen” of yesteryear. And marketers wishing to tap into the $1.6 trillion in spending power of this new multi-generation market segment that spans more than 40 years need to wake up and smell the chai, according to The Mature Market in the U.S., a new report from Packaged Facts.

Adults 50+ spend $1 trillion on goods and services alone, with internet purchases ringing in at $7 billion annually, dispelling the myth of a market unable to cope with advanced technologies. Indeed, 78% of households with adults aged 55-64 own a PC and more than a quarter of Americans over the age of 65 surf the internet with ease…a number that rises significantly to 80% of those in the top 30% income bracket.

While elder poverty and disease have in no way been eradicated, the trend toward better health, greater prosperity, longer lifespan, and limitless activities among members of today’s mature population-which happens to be the fastest-growing U.S. demographic-is being driven by front-end Baby Boomers, who are now in their late 50s and early 60s.

“The sedentary lifestyle for seniors is all but gone as fitness and wellness, travel and socializing, and even jobs after retirement tease the new mature market into continuous activity,” said Don Montuori, the publisher of Packaged Facts. “Marketers need to be more conscious of the intense diversity within this ‘silver tsunami’, and this report provides a comprehensive guide to the nuances shaping this 68 million-people-strong market.”

For more information at http://www.packagedfacts.com