Casanova Pendrill signs for Arbitron PPM.
February 22, 2007
Arbitron Inc. announced that Casanova Pendrill, an agency specializing in integrated Hispanic communications, has signed an agreement for Arbitron Portable People Meter radio ratings services in Houston, New York and Los Angeles.
With high-profile clientele including U.S. Army, Nestle, General Mills, Kohl’s, Johnson & Johnson, Corona Beer, and GlaxoSmithKline, among others, Casanova Pendrill delivers consistent client branding messages to Hispanic consumers across a variety of channels.
“Our team of Hispanic consumer experts and integrated communications specialists provides insightful, breakthrough creative solutions which drive measurable business results for our clients. The Arbitron Portable People Meter system will provide audience intelligence that will help us enhance our radio services in reaching Hispanic consumers,” said Dan Nance, President and Chief Executive Officer, Casanova Pendrill.
