Telemundo partners with Qualitative Insights for Hispanic Market Research.

Sherman Oaks-based Qualitative Insights (QI) announced a partnership with Telemundo to manage its new state-of-the-art focus group facility at Universal City Walk in Hollywood, California. Qualitative Insights will conduct Hispanic recruiting and research for the network in City Walk.

The new facility includes two spacious focus rooms with large screen plasma televisions and client viewing rooms equipped with personal monitors allowing clients to view group participants from 4 different camera angles. The facility also houses a large personal interviewing room for one-on-one interviewing, dial testing, and computer station research. Qualitative Insights, managed by Linda Giniewicz, is the qualitative and field division of Los Angeles-based Interviewing Service of America (ISA).

Michael Halberstam, ISA’s president commenting on this new partnership with Telemundo says, “We are thrilled to be working with such a high quality organization as Telemundo. ISA and QI have been conducting Hispanic research for almost 25 years and this partnership, with access to this fantastic facility, will help our clients get the best possible Hispanic and general market research.”

“We are very excited to work with Qualitative Insights in this new endeavor,” said Millie Carrasquillo, Senior Vice President of Research for Telemundo Corp.