The Impact of Digitalization — A Generation Apart.
February 19, 2007
New technology can often be disruptive. But the pace of change in information technology over the past few years, and the speed with which technology has been adopted by Generation Y, poses particular challenges for business in general, and especially for media companies.
Broadly, there have been four big developments in the online world in the past few years. The first is the decline in the cost of media distribution, which has helped to make even relatively unloved content commercially viable. The second phenomenon has been the rise of user-generated content perhaps better described as “participatory media.”
The third development is the rise of sharing. The way in which information is organized is also changing — instead of a traditional hierarchy of information by experts Web users are increasingly categorizing online content for themselves. This dramatically reduces the cost of search and information management and has given rise to new businesses.
All of these phenomena taken together have led to a change in the attitude to copyright and intellectual property.
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