Calle Ocho …. PS…. CVSPharmacy!
February 13, 2007
After getting over the Calle Ocho festivities we have a post script, the CVS Pharmacy account has placed the Hispanic AOR responsibilities up for review. Incumbent Miami-based Abece is defending and other major Hispanic national agencies are furiously pitching the account.
The review is in the preliminary stages and a selection will be announced shortly.