AT&T’S Wireless unit tag teams with WWE.

AT&T Inc. announced an exclusive content agreement with World Wrestling Entertainment Inc., resulting in the largest collection of mobile sports entertainment content to date, including Lucha Libre fans favorite, iconic wrestlers.

World Wrestling Entertainment has an exceptionally loyal and passionate fan base, with its television programming reaching more than 15 million viewers per week, including a large Hispanic following who has consistently tuned in to WWE programming. These fans cheer their heroes and boo their villains across all media, including television, pay-per-view, online, DVDs, magazines, and theatrical films. Now WWE will work jointly with AT&T, formerly Cingular Wireless, to make the mobile device the next extension of WWE, allowing fans to experience a new generation of mobile video and interactivity.

In the coming months, AT&T and WWE will be launching a number of wireless related services that will bring popular luchadores such as El Hijo del Santo and El Enmascarado de Plata to fan’s fingertips Fans will have access to a custom-built, cutting edge mobile internet WWE portal that will provide access to a deep library of content, and will prove to be a model for a new generation of mobile connectivity. There will be an exclusive collection of WWE-themed videos, ringtones, voice tones and graphics so fans can personalize their mobile experience. In addition, AT&T intends to use WWE content to explore text-based programs that will offer AT&T’s 61 million customers and WWE fans a unique interactive experience.

”WWE fans love action – anytime and anyplace. Now, fans can carry the action with them wherever they go, just in time for WrestleMania.” said John Burbank, vice president of AT&T wireless marketing.

“It’s all about the WWE fans,” said Shane McMahon, WWE’s executive vice president, Global Media. “Imagine something happens at RAW, SmackDown, or WrestleMania 23, and moments later, that moment in time is available on your AT&T handset. Because we own our intellectual property, we have the unparalleled ability to create this must- have content for our fans. In order to create the ideal fan-centric mobile experience, it was necessary to work exclusively with one partner who was an industry leader and that is why we teamed up with an innovator like AT&T.”

Headlining the debut of WWE in the mobile arena is an extensive arsenal of video content. WWE Mobile will feature a basic package of short-form videos each month, as well as a premium package, providing a deeper view into WWE. Add this to a full library of ringtone, voicetone, and wallpaper content, and AT&T’s wireless customers now have on-the-go wireless access to some of their favorite WWE moments.