NAHP signs with the Association Management Group.

The National Association of Hispanic Publications, Inc., (NAHP, Inc.) will immediately start working with the Association Management Group to host its 22nd National Convention on April 11, through the 15. Lupita Colmenero, president of NAHP, Inc. expressed her leadership confidence in AMG’s meetings management expertise in serving a diverse client base. AMG is one of the leading association management companies in the country and has the most diverse clientele and workforce.

The addition of NAHP, Inc. brings the total number of Hispanic-related associations AMG serves to four, which is about one quarter of the total number of clients served by AMG. The NAHP, Inc., also joins the Association of Hispanic Advertising Agencies (AHAA), an AMG client for nearly a decade, as well as the Tortilla Industry Association (TIA) and the Americas Association of Cooperative/Mutual Insurance Societies (AAC/MIS).

“We understand the Hispanic community and the companies that serve this rapidly growing population,” says AMG’s president and chief executive officer Bruce Wardle, CAE. “Nearly one-fourth of our employees are bi-lingual and we also have a deep appreciation for the cultural connection necessary to serve our clients’ members and their communities. We are fully prepared to help NAHP, Inc. further its mission to enhance excellence, recognition and usage of Hispanic publications. Working together this solid partnership will become even stronger.”

The NAHP conference kicks off on April 11th in Phoenix, AZ. The four-day convention will provide tools and opportunities for Hispanic publications, media, and corporate executives to increase their visibility, outreach and quality of work. Among the convention’s features are workshops, awards, an exhibition, and roundtable discussions.

Meetings and event management is of one of AMG’s core competencies providing clients the assurance of a successful experience with profitable results. Last fall, under AMG’s leadership, TIA’s 17th annual conference, the first managed by AMG, posted record revenue, sponsorship, and booth sales. Another AMG first-year client partner, the Society for Maintenance and Reliability Professionals (SMRP), experienced record attendance, revenue and exhibit sales for its annual conference.

“Joining forces with AMG provides us with the infrastructure and resources needed to take our annual conference to the next level,” said Lupita Colmenero, president of NAHP, Inc. “The experience and breadth of knowledge AMG provides is impressive and the company has a reputation for success with Hispanic-related clients. We look forward to this first step in what we anticipate will be a long-lasting and rewarding partnership.”