Images USA adds to Hispanic team.

Atlanta based Images USA announced the expansion of their Hispanic market capabilities with the hiring of three bilingual marketing professionals.

Senior Account Supervisor Lina Ardila brings 10 years of Hispanic marketing experience to her new role at IMAGES. Supported by a team of account service professionals, Lina is charged with leading a variety of clients including Wachovia, FedEx and Amtrak. She has helped various companies improve their multicultural market reach including: IAMS Pet Food International, SuperValu Inc., and Alcan Cable. Her previous agency clients have included Nielsen Media Research, Dell, HADCO and TC Babies, Inc. Lina, a native of Colombia, South America, is a graduate of Emerson College and attended the post-Graduate Executive Program at Harvard University.

Monica Morales joins IMAGES as Account Executive for the International Speedway Corporation (ISC), home of the Daytona 500. Her primary responsibility is to help diversify the Hispanic and African American fan base at NASCAR events across North America. Previously, Monica has held marketing positions at Market Visions, a Hispanic marketing agency with The Coca-Cola Company among its primary clients. She has also served as a new business analyst for Financial Asset Management Systems Inc. (FAMS Inc.) and as a marketing coordinator for Verizon Wireless. Monica, born in Guanajuato, Mexico, holds a BS in Marketing from Metropolitan State College of Denver.

Eliana Ortega has been hired as an Account Executive in the Public Relations department. She is charged with expanding the agency’s Hispanic editorial reach with such clients as the ISC, Amtrak and Wachovia among others. Prior to joining IMAGES, Eliana spent four years at Burson-Marsteller in Bogota, Colombia on such accounts as Monsanto, AstraZeneca, Allergan and Schering. She has served as an English teacher and translator in her native Colombia. An accomplished dancer, Eliana is a former member of the Colombian National Ballet. Eliana is a graduate of Universidad Externado de Colombia.

“I would like to welcome Lina, Monica and Eliana to the IMAGES family,” said Bob McNeil, founder and president. “IMAGES USA continues to prove its dominance as the multicultural agency of choice by identifying the best and brightest talent. We are expanding our capabilities to stay ahead of the market demand of the growing Hispanic population in the United States.”