Najera – Head of Programming & Development @ LATV.

LATV announced the appointment of Rick Najera as Head of Current Programming and Development.

“After seeing Rick’s theatrical release of ‘Latinologues,’ my first thought was that he would be a great fit for LATV. Not only does he have great insight into U.S. culture, but Rick is talented in many areas of our business,” says LATV President and Founder Danny Crowe. “Rick has worked successfully at the highest levels of the English and Spanish-language
creative worlds; and, as an established writer, director, producer and actor, he is well equipped to guide our staff through LATV’s national launch as well as drive the future growth and success of the network.”

Under Najera’s direction, LATV’s lineup will feature live real-time programs airing at 7:00 p.m. ET/4:00p.m. PT. The programs will feature interactive segments that include the audience in-studio as well as audience at home via telephone, email, internet chat and text.

“It’s exciting to be working with such a great group of young professionals,” says Najera. “LATV was the first channel to offer bilingual/bicultural television and set the bar for this genre. What impressed me about LATV is that even though until now they could only be seen in Southern California, they have already created a national brand. They have produced entertaining television with young Latinos behind and in front of the camera. With LATV’s national launch, we hope to inspire as well as to entertain. LATV will continue to be a true alternative to general programming.”