Publicis restructures media buyer Tapestry.
February 7, 2007
Publicis Groupe is restructuring its multicultural media-buying behemoth Tapestry to give Starcom and MediaVest each their own unit for multicultural media. Tapestry’s media billings in 2006 were about $750 million, with U.S. Hispanic business accounting for more than two-thirds of the total and African-American about one-third. Courtesy of Advertising Age — Laurel Wentz.
Read the full story at http://adage.com/article?article_id=115419> — Laurel Wentz
