Telemundo & Univision battle it out during sweeps on Radio.
February 7, 2007
The February Sweeps are a do-or-die period for TV Networks. They compete aggressively to get viewers to sample or switch their TV programming habits.
In a typical week of the sweeps in February 2007 (2/19/07 – 2/25/07), Telemundo earned top honors with the most commercials on Radio for two weeks in a row, followed closely by Univision that move up to the number three slot from the fifth slot a week prior. Burger King had to be spending some BIG BUCKS to maintain the second place spot for two weeks in a row amongst the battle of the Spanish language TV giants.
Source: Media Monitors, LLC
For more information at:
