Hispanic Marketing: an annotated bibliography.
February 5, 2007
An annotated bibliography with insights from over 50 articles related to Hispanic Marketing has been released by the Center for Hispanic Marketing Communication at Florida State University. The bibliography provides a synopsis of the objectives, methods, findings, and implications of each article.
Dr. Felipe Korzenny, Director of the Center states: “This is a very important contribution as part of our efforts to provide industry and academia with useful resources regarding Hispanic Marketing. This bibliography is a step towards making academic work more widely known and utilized.”
The bibliography is available from the Center for Hispanic Marketing Communication at http://hmc.comm.fsu.edu>
The Center for Hispanic Marketing Communication at Florida State University is a national hub for innovative research, education, and training of marketing professionals by means of a partnership between academia and industry. It is a primary source of knowledge and information about Hispanic marketing communication in the United States. The Center aims to promote a two-way communication link between marketers and Hispanic customers.
