VOY becomes Latin content partner for Joost.

VOY announced a partnership with Joost (www.joost.com) to provide programming for its innovative IPTV service. VOY will deliver branded channels, including a slate of fresh Latin programming, via Joost’s global distribution platform.

VOY’s channels will feature a variety of programming created by award-winning Latino producers from across the U.S. and Latin America. From short films, to magazine shows and popular TV series, VOY’s programming delivers Latin pop culture while focusing on the issues and ideas that affect Latinos.

“VOY is proud to join forces with Joost on their global venture. Together we seek to serve the Latino community and those interested in Latin culture with great programming delivered in an innovative way that reflects today’s consumers,” said Fernando Espuelas, founder and CEO of VOY. “Latinos are the foremost consumers of technology and media in the U.S. With Joost, we connect this sophisticated audience with relevant content on a leading edge platform that has natural appeal to VOY’s global audience.”

“We are partnering with VOY to deliver programming that is relevant to Latino viewers, and others interested in Latin culture,” said Fredrik de Wahl, CEO of Joost. “VOY will provide Joost viewers with unique and engaging programming in a broad array of genres.”

Joost, which is still in beta, provides an innovative platform combining the best of television with the best of the Internet, through a secure, peer-to-peer streaming technology service that can be accessed with a broadband Internet connection and offers broadcast-quality content to viewers for free.