Hispanic Radio & TV ad revenues will reach $5.5B by 2010.

A new study from Kagan Research, Economics of Hispanic TV and Radio in the U.S., reports that the largest and fastest-growing minority market in the U.S. will continue to provide robust revenue and cash flow growth for cable and broadcast networks and TV and radio station operators.

Hispanic advertising growth is expected to outpace that of the general market, reaching $5.5 billion in gross advertising revenue by 2010. Kagan forecasts bigger revenue growth curves for cable nets in the next several years, with projected growth of 32% from 2002 to 2010, versus 12.5% for broadcast networks.

“The rapid rise in population and purchasing power has made the Hispanic TV and radio audience a highly desirable market for networks, content owners and advertisers,” says Deana Myers, senior analyst for Kagan Research. “Both the television and radio sectors should benefit from increased interest in targeting the demo.”

Economics of Hispanic TV and Radio in the U.S. explores a broad cross-section of issues that will impact the growth of Hispanic media. Some of the key findings and projections include:

Although the Hispanic demo has lower multichannel penetration than the general population, the services are expected to gain ground in the coming decade. Multichannel penetration of Hispanic TVHH is projected to grow to 71.7% in 2010.
TV station players can expect solid revenue growth rates, while radio stations are projected to outpace their English Language peers between 2006 and 2010.

Programming is a potential growth area for all distribution outlets. Cable networks will increase program expenses most quickly, while broadcast networks are likely to have slower growth.

Economics of Hispanic TV and Radio in the U.S. presents the most comprehensive and timely perspective on the industry and provides convenient, interactive access to Kagan’s exclusive financial data, growth models and benchmarks. This meticulously researched report examines population trends, buying power and distribution platforms, and includes detailed financial projections through 2010 for all major Hispanic broadcast and cable networks, as well as the largest TV and radio station owners in the U.S.

For more information at http://www.kagan.com