Pérez – VP of Consumer Marketing at All You magazine.

José R. Pérez has been named vice president, consumer marketing of All You magazine. He holds the same title at People en Español. All You is a Time Inc. publication aimed at the value-driven woman and sold at newsstands at Wal-Mart stores nationwide and by subscription.

As vice president, consumer marketing, Pérez will continue to direct consumer marketing programs for People en Español. He now adds All You to his responsibilities. In this role, Pérez will execute strategies to continue to grow All You magazine’s customer base, improve retention metrics, and leverage brand awareness with consumers, advertisers and partners. He will continue to manage rate base to deliver quality audience for advertisers, conduct research to assess consumer involvement with product and promotions and support the sales team to drive advertising revenues, acquire new clients and position the titles with its competitive set.