PM Publicidad grows.
January 20, 2007
PM Publicidad announced the hiring of Ricky Echegaray as VP, Creative Director, and two new account wins, including CompuCredit and Nuestro Banco.
Ricky Echegaray joins PM Publicidad as creative director. Prior to joining PM Publicidad, Echegaray was a partner and creative director with Indigo Communications, an agency he co-founded. Previous to starting Indigo Ricky worked at Lopito, Ileana & Howie, Puerto Rico’s largest advertising agency. Past client work includes Adelphia, Electrolux/Frigidaire/White Westinghouse, Jaguar, Carrier, Anheuser Busch, Unilever, Hershey’s, Mass Mutual, and Univision.
Echegaray has also spent time at Saatchi & Saatchi and on the client side at Adelphia.
PM Publicidad’s new clients include, CompuCredit, an information and technology driven provider and direct marketer of branded credit cards and related fee-based products and services offered to prospective customers on an unsecured basis. The agency will develop marketing programs for their Purspose Money division, which markets credit cards to subprime consumers.
In addition, the agency also recently began working with Nuestro Banco, a Hispanic-focused community bank, which will begin operations during Q2 2007 in the Raleigh, NC area. As a service oriented bank, Nuestro Banco is working hard to position itself as friendly, courteous and reliable in the eyes of consumers.
