Villegas – Media Supervisor @ ID Media.

Fabian Villegas has recently been named Media Supervisor at ID Media. Reporting to VP, National Broadcast Director Joanna Travlos, Villegas will manage the health and fitness account Nautilus and will also contribute his knowledge of the U.S. Hispanic market.

A direct marketing professional with over 20 years of experience in advertising, direct mail, telemarketing, operations and DRTV, Villegas’ background includes founding LatinoDirect, Inc., a company specializing in marketing products and services for the U.S. Hispanic market. While there, Villegas launched a number of music and video products and worked with publishing and entertainment companies including Reader’s Digest, Selecciones Catalog Products, People en Español and Rodale. Villegas also served as VP, Marketing and Operations at PKM Direct Marketing, LLC where he helped launch Sony Music Direct and created strategic direct response business plans for companies including Westwood Promotions and Columbia and Epic Records. Responsible for producing and maintaining budgets for all commercial productions, Villegas also produced
DRTV promotions for the highly successful MTV The Grind Workout fitness videos.

Prior to PKM Direct Marketing, LLC, Villegas served as Manager of Marketing and Operations at Warner Music Enterprises. While there, Villegas produced various top selling infomercial and ad spots and created a variety of successful product promotions for CNN, BMG, Rhino Records, composer Andrew Lloyd Webber and Playboy Home Video. He also executive produced
Warner Music’s most successful music infomercial, “Remembering the 80’s,” which has produced high revenue sales.

“We are thrilled to have Fabian join the team here at ID Media. His experience within the direct marketing field will be an asset to the group and we look forward to taking the already successful Nautilus business to the next level,” says Rob Bochicchio, SVP, Director of Broadcast Services.

“What brought me here was a friendly environment with big opportunities. As the largest minority group in the U.S., Hispanics have increasing buying power, so I am thrilled to bring my experience within that market to ID Media. As I learn
from my co-workers and contribute my knowledge, I look forward to helping drive an even stronger ROI,” says Villegas.