New York Life kicks-off So. Florida Hispanic initiative.
January 13, 2007
New York Life Insurance Company announced its most recent campaign in South Florida focusing on the Hispanic community. The initiative, which will involve a local advertising campaign, community events and sponsorships, was designed to focus on raising awareness about the need for life insurance and financial planning for individuals, families, and business owners.
The campaign also includes an expanded recruiting component designed to attract high-potential Hispanic and bilingual agents that will build upon the Company’s successful South Florida operation and presence in the Hispanic community.
Miami-based MARCA handled the program.
