Lopez – Senior Strategic Planner @ MosaicaMD.

MosaicaMD announced the appointment of Ernesto Lopez as Senior Strategic Planner. At MosaicaMD, Lopez will help lead consumer research and insights for the agency’s roster of clients, which include Unilever/Best Foods, Kimberly Clark, Citibank and Johnson & Johnson among others.

Lopez joins MosaicaMD from UniWorld Group, where he was Strategic Planner and Senior Research Analyst working on Burger King, Con Edison and Ford. In addition to his planning function, Lopez was often invited to speak as a Multicultural consumer expert and served as moderator of qualitative focus groups. Prior to UniWorld Group, Lopez held the position of Research Coordinator at NetValue.

Lopez graduated from Ohio State in 1999. During his time there, he successfully managed an event marketing and promotions company, and co-founded and ran the student radio station, acting as Program Director and DJ. Lopez also interned in public relations for the Wexner Center Museum, in investigative research for NBC4 and for Puerto Rican congresswoman Nydia Velasquez and her New York districts’ multicultural constituents.

“As MosaicaMD continues to provide world-class Multicultural strategy and creative for our clients, it’s critical to seek out and attract top talent,” said Nilda Velez, V.P., General Manager, MosaicaMD. “Ernesto is bright, energetic and a provocative strategist. He will absolutely add value to our client partnerships,” Velez added.