LatinSphere Advertising reinforces Experiential Marketing.
December 31, 2006
LatinSphere Advertising commits to Experiential Marketing with the appointment of Matt Neidl as Director of the department. Neidl joins the LatinSphere team adding over 10 years of experience in Account Management, Promotions, and Retail Marketing.
In his most recent position at The Bravo Group, Neidl was the Group Manager of Promotions and Retail marketing for Bravo’s Promotions and Experiential Marketing business unit, responsible for McDonald’s, Kraft Foods, Mazda USA, Banco Popular and The United States Postal Service.
As Experiential Marketing Director at LatinSphere, Neidl will be leading a best-in-class team in the development of all below-the-line efforts for The Disneyland Resort, Verizon Communications, XM Radio, ESPN Deportes, among others.
“Experiential Marketing can be incredibly effective if done well”, concluded Lucia.Karla.