McGavock – Account Planner @ Zubi.

Zubi Advertising has hired researcher and scholar Holly McGavock as an account planner in its Miami headquarters.

“We are thrilled to have Holly McGavock join the Zubi team. It’s a pleasure to keep building the Zubi account planning team with the kind of intelligence and experience Holly brings to the table,” said Andrew Speyer, VP of Account Planning for Zubi Advertising. “Her innate curiosity and independent thinking will allow her to stay objective in developing creative strategies for our clients, an essential trait in the role of an account planner.”

McGavock’s background is rooted in academic research specifically for the Hispanic market having recently completed the “Pillars of Hispanic Identity: Moving Beyond Language,” a breakthrough study commissioned by the Association of Hispanic Advertising Agencies (AHAA) that revealed a new acculturation model for the market.

“I am truly excited to join the Zubi Advertising family where I look forward to sharing my theoretical perspectives on the unique and diverse cultural characteristics of the Hispanic market,” said Holly McGavock, new account planner for Zubi Advertising.