Cosmopolitan en Español & Terra create partnership.

Cosmopolitan en Español is turning over a new page, as it partners with Terra Networks, to create an interactive magnet for the lucrative 18-34 Hispanic female demographic. This partnership comes after a year of planning and exploring magazine coupled with online advertising campaigns among several of the Editorial Televisa publications. As a result, Terra Networks was selected to provide an online destination for Cosmopolitan en Español that satisfied both the magazine and portal’s respective readers and audiences.

The number of readers accessing the magazine online will greatly enhance the publication’s reach via the Mujer (Woman) channel on Terra.com at http://www.terra.com/cosmoenespanol/> or directly through www.cosmoenespanol.com. Online content will feature RSS feeds from the monthly print edition along with frequent updates and Internet-only services including pertinent market research. Special sweepstakes, promotions and reader survey polls will also generate traffic to the website.

“Terra’s Mujer audience and Cosmopolitan en español’sreaders share numerous characteristics,” said Fernando Rodriguez, CEO of Terra Networks. “They are young, independent, fun-loving women. We plan to engage them with dynamic content, entertain them with videos and photo galleries, and guide them to form new or join pre-existing social networking communities.”

“We are so excited about this partnership,” said Marinés Duarte, Cosmopolitan en español’s publisher. “To know that we will be able to stretch our events and programs beyond the print medium and grow them via a portal such as Terra Networks definitely makes for a successful partnership. I am confident that the Cosmo woman will be pleased with everything we are offering her in 2007.”