TODO Texas & Houston’s Galleria team up for promotion targeting affluent Mexican Nationals.

TODO Texas magazine announced that it is working with the Galleria, Houston’s largest shopping center, to create a special advertising section for its April 2007 issue. The section will promote the Galleria’s highly successful annual celebration of spring flowers and fashion called “Cadillac Primavera.”

The effort is designed to show TODO’s affluent readers the exciting things to see and do during the Galleria spring garden event, as well as remind them of the wide array of stores and fashion merchandise offered at the famed center.

As part of the collaboration, TODO Texas and the Galleria will co-host a private party at the shopping center in April for an exclusive circle of readers visiting for the holidays.

“The Galleria is a year-round favorite destination for Mexican nationals and they especially love Cadillac Primavera because it coincides with their Easter vacation,” said Connie Hascher, Galleria director of marketing. “This TODO Texas section is ideally timed to remind these upscale visitors of all the wonderful entertainment and shopping the Galleria has to offer, just as they are making their travel plans.”