LatinWorks serves up ad campaign for Hunt’s Snack Pack.

Hunt’s Snack Pack pudding launched their first ever advertising campaign directly targeting Hispanic consumers.

The ads, scheduled to air in key Hispanic markets on major Spanish television networks, employ computer-generated imaging technology that allows viewers to experience the ads in an innovative way.

The combination CGI/live-action effort was created by Austin-based LatinWorks.

“This effort by LatinWorks is a very important marketing outreach for Hunt’s Snack Pack pudding. We are very pleased with the work and have high hopes that the campaign will perform extremely well against this target,” said Adriana Lynch, ConAgra’s VP Strategic Marketing.

“The creative was developed after a rigorous strategic planning process and reflects an understanding of the needs Hispanic moms and kids have in the pudding category. These ads offer a solution delivered in an innovative fashion that is fresh, memorable and clearly conveys the differentiating elements of the brand,” she added.

“We are happy with the final look and feel of the campaign,” said Snack Pack’s Creative Director at LatinWorks, Franz Rio De La Loza. “The crafting of the creative was impeccable; from the idea to the music to the animation, it was a solid team effort between client and agency.”

Rio De La Loza pointed out that the brand was a natural fit for such a fun campaign. “It has a profile that made it easy for us to deliver the main message with a simple, funny, memorable story, yet with plenty of branding. It doesn’t get any better than that.”