DirecTV Hispanic AOR up for grabs.

DirecTV has sent out an RFP to several agencies for the Hispanic AOR assignment. The Vidal Partnership (TVP) will not defend.

“DTV Para Todos has an entirely new management and marketing team and with that a review has ensued. DTV’s direction does not fit us strategically and we are not participating in this review,” stated Antonio Ruiz – Partner, Chief Strategic Officer of The Vidal Partnership. “TVP promise a smooth transition and we wish DTV well in their new efforts.”