International Speedway Corporation taps Images USA.

Images USA announced they have been hired by International Speedway Corporation (ISC), a leading promoter of major motorsports events in North America, to create a wide range of regional and national marketing programs targeting multicultural consumers. IMAGES has the distinction of being named the first ever multicultural agency of record for ISC.

Images USA is charged with creating a strategic marketing campaign targeting African Americans and Hispanics. Services to be provided by IMAGES starting in the first quarter of 2007 will include Market Research, Advertising, Marketing Program Development, Sponsorship Development and Public Relations.

“ISC’s relationship with Images USA further demonstrates our commitment to the continued growth of the sports’ fan base while creating a welcoming environment for all motorsports fans,” said Roger VanDerSnick, Vice President and Chief Marketing Officer for ISC. “We are taking a community-based approach to reaching minority fans that focuses on sustained relationships with community leaders, family-focused organizations, minority auto clubs and other organizations that have an interest in motorsports. ISC also supports the initiatives of the various motorsports sanctioning bodies, and that of its sponsors, to help create a cohesive plan for new fan development.”

“The team at Images USA will immediately enhance our existing multicultural outreach programs and will contribute to the development and success of our future initiatives,” said Todd Ervin, Director of Multicultural Marketing for ISC.

“Images USA has been given the incredible opportunity to bring the thrill and excitement of NASCAR racing to multicultural audiences across the country,” said Bob McNeil, president and chief executive officer of Images USA. “We intend to be a true marketing partner with ISC to provide our expertise in winning over the multicultural consumer.”