Lopez Negrete Communications welcomes in New Year with new Creative Talent.

Federico Traeger has joined the creative team at Lopez Negrete Communications as Creative Director reporting to VP Executive Director Javier Gonzalez-Herba. Traeger will be working closely with the other creative directors Luis Gonzalez, Jaime Belden and Luis Cuenca.

“Federico is a great addition to our talented creative team; bringing experience, insight, and great energy,” said Javier Gonzalez-Herba, VP Executive Director. “We look forward working together positioning the agency for continued success.”
Traeger, with 17 years of experience, has been extremely successful in developing successful advertising campaigns for the Hispanic market, his insightful knowledge of consumer behavior, dynamics and trends together with his unique instinct, passion and sensitivity for creating innovative powerful campaigns have won him numerous awards such as Clios, FIAP, Effies, Addys, O’Toole, Se Habla Español and Mercury Radio awards, among others.

Federico has worked as a VP/Executive Creative Director at The Bravo Group/Young & Rubicam in Manhattan, New York, as a VP/Creative Director at Bromley Communications for almost a decade, and as a VP/Creative Director and as Associate Creative Director at Mendoza Dillon, Los Angeles, California. In addition, Federico has been a Creative Consultant for numerous advertising agencies such as, La Agencia de Orci, Acento Advertising, K-Fernandez &Associates, 5Th Gear, Casanova Pendrill Advertising, Castells&Associates, FOVA, Rauxxa, Goodby-Silverstein Advertising and Public Relations firms such as Conexión PR and Fleishman-Hillard.