ABC Regional Sports Sales appointed sales rep of ‘Serie del Caribe’.

ABC Regional Sports Sales has been selected as the exclusive U.S. sales representative of the Serie del Caribe, the annual championship tournament of the Caribbean Winter Leagues endorsed by MLB for player participation. The 12-game round robin tournament will be held this Feb. 2-7 at Roberto Clemente Walker Stadium in Carolina, Puerto Rico. Participating countries include Mexico, Puerto Rico, Dominican Republic and Venezuela.

The announcement was made by Sara Loarte, a principal of ALTUS/B2Z Entertainment, which manages the Alianza Latina de Beisbol, the marketing arm of the Serie del Caribe tournament, and by Gerald Griffin, Vice President & General Sales Manager, ABC Regional Sports Sales, a unit of ABC National Television Sales.

ABC Regional Sports Sales will handle all U.S. sponsorship and advertising for the Serie del Caribe, including:

“We are honored to be representing The Carib Series which has a rich tradition dating back to 1949,” Mr. Griffin said. “Spanish and English-language carriage of the annual Carib Series presents a tremendous opportunity to reach Hispanic audiences among other baseball fans in the U.S via fully integrated sponsorships including media, marketing and retail activation.”

“Caribbean Baseball has been an integral part of the Hispanic culture for decades. The Serie del Caribe has been a staple of the Hispanic fan both in the U.S. and in-country,” Ms. Loarte added. “Now, in partnership with ABC Regional Sports, we look forward to even more opportunity and value for our advertisers and sponsors”