Nielsen Media Research names Anita Santiago Advertising – Hispanic AOR.

Nielsen Media Research named Anita Santiago Advertising as its Spanish language agency of record. Anita Santiago Advertising will execute a comprehensive integrated marketing campaign for Nielsen Media Research reaching out to the United States Latino market to increase awareness of Nielsen among this consumer segment.

“We selected Anita Santiago Advertising due to the agency’s deep understanding of the life-style and preferences of the Latino market,” said Cheryl Pearson-McNeil, vice president of communications and community affairs for Nielsen Media Research. “The agency brings a fresh creative approach to developing media and marketing strategies that will enable us to extend our brand to Latinos in a culturally-relevant manner.”

“Nielsen Media Research will be a great business partner because their expertise in television research will be matched with our expertise in the Latino market,” said Ingrid Otero-Smart, president of Anita Santiago Advertising. “We look forward to leveraging our strategic and creative resources to assist Nielsen Media Research in implementing even stronger research results in the Latino marketplace.”