Grupo Gallegos has withdrawn from the Hispanic Wal-Mart review.

A sudden, but calculated decision on the part of John Gallegos and his team.

That leaves incumbent Houston based Lopez Negrete Communications, Austin based LatinWorks and Miami based Accentmarketing again in ‘Hot Pursuit’ of the Hispanic AOR responsibilities.

Regardless of the issues surrounding the mainstream side of the business, including the consequences to some of the players and the launch of a new agency review, the Hispanic AOR review for Wal-Mart is our largest review this year in our Industry and the anticipation to see who keeps or wins the account is a nail-bitter.

May the ‘Best Team’ win!