HP Spanish-language Outreach Program for the Holidays.
October 27, 2006
HP will provide Spanish-language product information and customer care in an effort to broaden access to technology for U.S. Hispanic consumers.
As part of the effort, HP will offer consumers three convenient ways to access product information and support in Spanish as well as to buy HP products:
A new Spanish-language website, www.hp.com/go/hpahora, that offers online access to product information in Spanish;
A dedicated phone line, +1 800 799 6947, supported by bilingual sales representatives; and Spanish-language sales materials offered by 200 leading retailers in Arizona, California, Colorado, Florida, Louisiana, New Mexico, New York, Texas and Puerto Rico. Participating retailers will feature product information on a variety of HP products, including digital cameras, printers and all-in-ones, and desktop and notebook PCs.
“One of the next big trends in the PC business is to create machines customized for specific groups to build competitive advantage and loyalty,” said Rob Enderle, principal analyst, Enderle Group. “The Hispanic community is one of the fastest growing communities in the United States in terms of both raw numbers and online presence. HP wisely saw a way to address this growing community of customers with solutions targeted to their unique needs.”
Select retailers will also host Demo Days, where Spanish-speaking HP employees will be on-site during peak weekend holiday shopping times to show customers how to use HP consumer products.
In addition, HP desktops with a Spanish-language version of Microsoft Windows XP Home Edition will be available at 48 CompUSA stores in Arizona, California, Colorado, Florida, New Mexico, New York, Texas and Puerto Rico.
“The Hispanic community is one of the largest in the United States, and HP is committed to providing this growing community with ready access to technology to work, play and connect with others,” said Engelina Jaspers, vice president, Corporate Marketing, HP. “We want to make it easier than ever before for Spanish-speaking consumers to learn about HP products and make the best choices for themselves and their families.”
