Lamas forms an alliance with La Raza Newspaper.

Chicago’s radio station, WSBC-1240 AM, will become the home for “Buenos Dias, Chicago – Noticias Al Dia de La Raza,” morning drive-time newscast.

Under a brokering agreement with Access Radio Chicago, Chicago Spanish language media pioneer, Jose Lamas will be producing and hosting a two and a half hour newscast entitled, “Buenos Dias, Chicago – Noticias Al Día de La Raza,” (“Good Morning, Chicago. La Raza’s News Today”). The newscast will air from 4:30 am through 7:00 am, Monday through Friday, on WSBC 1240 AM.

“I am pleased that our news program will serve the entire City of Chicago and surrounding suburbs with 1240 AM’s powerful Omni-Directional signal,” stated Mr. Lamas. “In addition, our alliance with La Raza Newspaper, Chicago’s leading Hispanic publication, as a content provider and promotional partner will tremendously enhance our news coverage and enable “Buenas Días, Chicago” to provide a vital service to Chicago’s Hispanic community,” he added.

“Buenos Días, Chicago – Noticias Al Día de La Raza” includes local, national and international news mainly provided by La Raza Newspaper, with special live segments from Miami featuring the renowned journalist, Rafael Orizondo. The newscast also offers in-depth analysis of immigration matters with preeminent immigration attorney, Connie Lara. The show features a daily segment from Lara, ‘Linea Abierta,’ (‘Open Line’), which fields live call-ins from the audience regarding immigration matters.

“What’s most ironic, is that the show’s first broadcast was on January 6, 1969, over 37 years ago, on the very same frequency that the show is now returning to, 1240AM,” stated Mr. Lamas. “At that time, 1240AM was the dominant Spanish Language Radio Station in Chicago, with such radio legends as Orlando Miranda (Pelencho) and Jose E. Chapa, whose programs truly served the public interest and informational needs of our community. I look forward to keeping this tradition alive,” he added.

Robert J. Armband, Publisher and CEO of La Raza Newspaper stated, “Jose Lamas and I have had a professional relationship for more than 15 years. I am pleased to have the opportunity to work with him on this important morning drive-time Hispanic radio news program. I also look forward to better serving Chicago’s Hispanic community by bringing them La Raza’s content via the radio waves. In fact, I believe this morning drive-time news program will fill a huge void for news and information in Spanish in Chicago.”

Lamas and La Raza will package advertising and promotional opportunities for clients interested in reaching Hispanic consumers through news formats on both radio and in print.